Traffic CIUQ

Understand consumer behavior through accurate data of vehicular and pedestrian traffic in the city.

Mobility data, compared to a set of demographic data, makes it possible to answer how often people visit a place, where they come from, where they go, and more.

DESIGN YOUR DECISION-MAKING WITH ACCURATE DATA.
Data on how visitors get around is pulled from anonymous mobile sources and is available for weekly delivery. This information can be characterized and ordered according to the needs of the user.

TRAFFIC IS A ROBUST DATA SET THAT INCLUDES:
- How often people visit a place
- How long people stay
- Where do they come from
- Where are they going

Inside the downloadable demo you will be able to find different types of files that allow you to visualize the way in which we deliver TRAFFIC information to our clients.

The demo contains 4 files:
SHP - for use in any geographic information system.
KML - To be used in Google Earth.
MPK - For use in ArCGIS.
And an excel that shows file database.

LEARN MORE ABOUT CLOSENESS PATTERNS

Vehicular and pedestrian traffic data, when related to demographic information, help to understand consumer behavior, giving guidelines when making the decision to open new locations or close current ones.

HIGH QUALITY
Reliable results with little geographic bias.

We rigorously examine the proportionality and population projections of the 2010 CENSUS of Population and Housing of Ecuador with precise statistical methods.

ACCURATE
Adjust your indicators according to your needs.

TRAFFIC data can be used to estimate foot traffic to locations and tell an economic story for a set of locations.

RELIABLE
We use complex engineering techniques to clean, group, and combine visit data, which allows us to accurately define the relationships between a specific point of interest (POI) with different types of variables, like environmental, socioeconomic, physical among others.

HOW MUCH DOES THE TRAFFIC DATA SET COST?
Like all of our data, the cost of Traffic depends on the number of rows, columns, and delivery frequency you request. You can buy data by contacting our sales team and find out the prices for academic, business and CIUQ-Pro® plans.

WHERE DOES "TRAFFIC" DATA COME FROM?
We partner with mobile apps that obtain consent from their users to collect anonymous location data. This data is not associated with any name or email address. This data includes the latitude and longitude of a device at a given time. We take this latitude/longitude information and determine visits to points of interest. We use these anonymous visits to create our product.

We can also obtain data counting people who are located in places of interest using drone flights.

¿TENEMOS DATOS HISTÓRICOS DE TRAFFIC?
Yes! We have pattern data dating back to January 2018 to Quito Metropolitan District and January 2019 for the rest of the provinces of Ecuador. We use data science resources and geographic information systems to obtain the final product.