CONSULTANCY
GEOMARKETING
With location intelligence
Geomarketing is the analysis of economic and demographic data, from a specific area, in order to plan marketing strategies. Using maps as a background, user can view information about its main competitors, consumption, distribution, and other variables that allow a company to make right decisions, plan a business strategy to optimize profits and adapt its products to the consumers´ preferences.
Geomarketing´s objective is to understand the territory and it´s relation with competitors and potential customers, in order to make much more efficient decisions based on competitors and consumers´ locations.
Today, there are many computer systems that shows you the economic and demographic data of a certain territory. However, these services are not enough to carry out a complete marketing study; A person or company that wants to invest in a certain area needs to obtain strategic advantages over competitors to stand out in the market.
CIUQ through the GeoCIUQ® portal provides advantages over the competition, with much more accurate and efficient strategies.
It is natural that we have combined Geolocation technology and marketing.
- BETTER UNDERSTANDS THE TRENDS, CULTURE, PREFERENCES AND WISHES OF THE PUBLIC IN A SPECIFIC GEOGRAPHIC AREA.
- IDENTIFIES THE PERFORMANCE AND POWER OF YOUR COMPETITORS.
- DISPLAYS THE SALES BY CUSTOMER AND DEFINE A SALES AREA (SECTORS, NEIGHBORHOODS, TOWNS).
- REDUCES COSTS AND INCREASES THE RETURN ON INVESTMENT, APPLYING EFFECTIVE STRATEGIES.
- DEVELOPS A CLOSER RELATIONSHIP WITH CUSTOMERS AND REACHES THEM IN A MORE STRATEGIC WAY.
- REDUCES COSTS THROUGH AUTOMATION AND OPTIMIZATION OF ACTIVITIES.
- FACILITATES MARKET KNOWLEDGE AND FOCUSES YOUR ENERGY ON SPECIFIC SEGMENTS.
www.ciuq.ec
-Centro de información Urbana -
Address: Núñez de Vela N35-204 e Ignacio San María
WhatsApp: (+593) 99 033 8814
e-mail: info@ciuq.ec
Quito - Ecuador
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